The Book

Zero to £100 Million The Art of Property Development

A real world look at property development, built from decades of experience, lessons learned and the stories behind real projects.

More than just a
Business Textbook

“I’ve read business books over the years, but most have been quite generic, useful but generic. A couple have been inspirational.

A few years back I reflected on my time over the past decade, listing the projects I had pulled together, delivered and moved on from without much thought. Not from being complacent but from heading an operation that was growing at speed.

It wasn’t until I took the time to reflect did I really value the journey, the journey of highs and lows, the struggles, the easy wins. The growth of the company and myself.

I thought about the tough times in my life, how I found the strength and mindset to push on through, and it was here that I was inspired to offer inspiration to those that may want or need it.

What you’ll discover:

“I haven’t written this book for profit, that’s why it’s not for general sale. I’ll make sure you get a signed copy when you’ve completed the course as a thankyou.”
–  PAUL HIGHFIELD

What You Will Learn

Mindset

How to deal with success, failures and situations both within and out of your control.

Understanding Personalties

Learn what makes people tick, their behaviours and drivers.

Closing

How to negotiate and close deals.

Real world experience

Lessons from real development projects.

Real World Experience

Lessons from real development projects

Developer Community

Connect with developers and industry professionals

Mentorship

Guidance from experienced property developers

Support Network

Resources and knowledge to help developers grow

Property. People.
The truth behind the success.

Welcome to The Real Deal — the UK property podcast that keeps it informative, honest, and just the right side of fun.

Hosted by people who live and breathe property, this isn’t another “get rich quick” show. It’s real conversations with real people who’ve built serious careers in property — sometimes from completely unexpected starting points.

From seasoned developers and landlords to entrepreneurs and sports personalities who’ve turned competitive drive into successful property portfolios, we explore how they did it, what they learned, and what they’d do differently.